What is non starter?

A non-starter typically refers to a person, idea, or plan that fails to get off the ground or is unsuccessful in achieving its intended goal. This can occur for a variety of reasons, such as lack of resources, inadequate planning, or insufficient support from stakeholders. Non-starters can come in many forms, including failed business ventures, abandoned projects, or unsuccessful political campaigns. It is important to learn from non-starters and use that knowledge to improve future efforts and increase the likelihood of success.